In-Cab Screen Advertising in London
Coming soon Passenger screens, on our own network. Digital out-of-home (DOOH) screens fitted inside the taxi, on a network we control: already running in NYC, and rolling out across London next. Register now to hear first.
Static becomes dynamic
Digital out-of-home (DOOH) is a different kind of format from a printed wrap: content that can change, without reprinting anything.
- Our own in-taxi network Live in NYC
- Screens run on infrastructure we control end to end, not a third-party ad network we're reselling space on.
- Content that can change Live in NYC
- Update creative without reprinting a panel: useful for time-sensitive offers or multi-phase campaigns.
- Same GPS verification Rolling out in London
- In London, screens will run on the same GPS-verified model as every other format we sell: one fixed price, reported by zone.
Live in NYC, rolling out in London
We'd rather tell you exactly where this is than oversell it.
- Status
- Screens are live and running campaigns in NYC today. London rollout is underway, and we're not taking London bookings for this format until it's actually live here.
- What you can do now
- Register your interest and we'll reach out the moment screens are ready to book in London. No commitment required.
- In the meantime
- Full wraps, supersides and tip-seats are live today on the same fleet, with the same GPS verification.
A captive audience, not a passing glance
Every other format we sell is seen from outside the cab, for a few seconds, in traffic. A screen inside is a fundamentally different attention window: the passenger is seated, facing it, for the length of the ride.
- The whole journey, not a moment of it
- A wrap gets a glance. A screen has the passenger's attention for as long as the trip lasts, with no competing content in the frame.
- During the ride, at payment, or both
- Running during the trip buys volume. Running at the payment screen buys attention, because the passenger is already looking at it. Our NYC network sells both; which of the two London offers will be confirmed at launch.
- Change the creative, not the vehicle
- A printed panel is fixed once it is fitted. A screen can carry a different message next week, which suits time-sensitive offers and multi-phase campaigns.
Screens are live and selling in New York today. The points above describe the format as it works there; London specifics are confirmed when the London network goes live.
What you'll need, and what we won't run
Worth knowing in advance if you're planning around a London launch. These are the specs and standards our NYC network runs on today.
- Images
- JPEG, PNG or WebP, between 1280×720 and 1920×1080, auto-cropped to 16:9. Audio plays in New York only: London screens run silent, so creative must work without sound.
- Video
- MP4 (H.264 video, AAC audio), 6 to 60 seconds, between 1280×720 and 1920×1080, 16:9.
- Review
- Every campaign is checked against our content guidelines before it goes live. If something needs changing you can amend and resubmit at no extra cost.
- A higher standard
- A screen inside a cab is a confined space with a captive passenger, including passengers who did not choose to see your ad. We hold the content standard higher than a roadside poster for that reason.
- What we won't run
- Sexual, violent, political or discriminatory content. Tobacco, alcohol, gambling, junk food or unproven health products. Anything that hasn't cleared review: no exceptions, including for existing advertisers.
Real taxis, real miles: today
While London screens are rolling out, the partner fleet carrying every other format is already running.
- miles driven across the partner fleet every week
- 135,000+
- miles driven a year, every one GPS-logged
- 7M+
- zones tracked and reported on every campaign
- 6
Live on the cab today
Same GPS-verified fleet, same delivery reporting: different ways to reach London.
-
No. 1 Full wrap
Total exterior coverage: the biggest canvas in the fleet.
3-month minimum
-
No. 2 Supersides
High-impact side panels at a lower entry cost than a full wrap.
1-month minimum
-
No. 3 Tip seats
Eye-level posters for every passenger, every ride.
1 month when bundled with supersides; 3 on their own
Planning around a specific area? See Westminster, the City of London or Camden.
Be first to know when screens launch
Leave your details and we'll contact you as soon as in-cab screens are bookable in London. No obligation.
- No booking or payment now: just a heads-up when it's ready.
- We'll also flag if it suits your brief better than a live format today.
- No spam: one message, when it matters.
Prefer to talk? Call 020 4577 0102, or schedule a call.