Built to prove it, not just promise it.
Taxi advertising has been sold the same way for years: a flat count, a hope, and an invoice at the end. We built the tracking and pricing model we think advertisers deserve: verified where your wrap actually ran, and one fixed price, agreed before it starts.
Three things we do differently
None of this is complicated: it's just not how taxi advertising has usually been sold.
- Verified routes
- Every wrap's GPS trail is timestamped and mapped as it happens. You get proof it ran, and exactly where, not a projected reach figure.
- One fixed price
- One price for the whole campaign, agreed before it starts. The report shows what that price delivered, and if it falls short, we make it good.
- In-cab screens Coming soon
- Passenger-facing digital screens on our own in-taxi network: already live in NYC, and rolling out across London next.
A few things worth knowing
- Verified over promised
- We don't sell projected impressions. Every campaign comes with the actual GPS-logged route data behind it: you can check it, not just trust it. We also run the taximeter and payment system in every taxi, so trip and mileage data sits alongside the campaign data, not just location pings.
- Flexible by design
- Brands get one fixed price, agencies get a trade rate card: same fleet, same GPS verification either way. Pick whichever fits how you buy media.
- Honest about what's ready
- In-cab screens are live in NYC and rolling out across London. We mark them "coming soon" here until they're actually bookable in London, not before.
Already on the road
Not a pitch deck fleet: real black cabs from our London partner fleets, clocking real miles, logged every day.
- miles driven across the partner fleet every week
- 135,000+
- miles driven a year, every one GPS-logged
- 7M+
- zones tracked and reported on every campaign
- 6
Built on Helix Pay
Most taxi advertisers buy space on someone else's cabs and hope for a posting report. We come at it from the other end: Engage runs on Helix Pay, the metering and payment platform already working inside the cabs.
- The same data pipeline
- Your delivery report is built from the live operational data: the same feed that runs the meter and takes the fare. Not a separate tracker bolted on for advertising.
- Depth a wrap supplier can't reach
- Because we're the payment system, we can report hired mileage, trips and utilisation alongside exposure: context a pure advertising vendor simply doesn't hold.
- Measured, then modelled
- Location and timing are measured from that pipeline. Audience is modelled on top, and always labelled as such: no dressing up an estimate as a count.
Planning around a specific area? See Westminster, the City of London or Camden.
Tell us the campaign. We'll send a price.
Share your budget, timing and target areas. We'll come back with a clear, fixed price, and the delivery reporting that backs it up.
- One fixed price, agreed before you commit.
- Format guidance based on your budget and goals.
- No obligation: this starts as a conversation.
Prefer to talk? Call 020 4577 0102, or schedule a call.