Taxi Superside Advertising in London
High impact, lower entry cost. Side-panel advertising that still gets seen: a strong way in for brands testing taxi media before committing to a full wrap.
The side panel does the work
A bold full-length panel along the cab, the surface people actually notice a taxi by, GPS-verified across London, with a report showing exactly where it ran.Shown: Tweezerman supersides on one of our cabs in Windsor, September 2026.
Real presence, without the full-wrap budget
The side panel is the format most people actually notice a car by. It's plenty of surface for a strong campaign.
- A lower entry cost
- A smaller print area than a full wrap means a lower production cost: a practical way to test taxi media, or to put more of your budget on the road.
- Where eyes actually land
- Side panels sit at eye level for pedestrians and other drivers: high-traffic real estate without needing the whole vehicle.
- GPS-tracked like everything else
- The same fixed-price model and tracking as a full wrap: you still see exactly where each taxi ran.
Priced up front, proved by zone
Your price is fixed, agreed before the panels go on. London splits into six zones, and the report proves where they actually spent the week. If it falls short of the hours we quoted, we make it good.
- Zone 1CentralHighest footfall, longest dwell time.
- Zone 2Inner coreDense commercial and transit corridors.
- Zone 3InnerInner residential and business mix.
- Zone 4Inner suburbsSteady daily coverage.
- Zone 5Outer suburbsWider reach for volume campaigns.
- Zone 6Outer edgeOuter London and the edges of the range.
Supersides start from £700 a month. Booking through an agency? See the agency option, or read the full pricing model.
Simple to brief, quick to produce
A few practical points before you brief your artwork.
- Material
- Vehicle-grade vinyl film applied to both side panels, built to hold up to daily London driving and weather.
- Artwork
- A single flat panel design per side: one of the simplest formats to brief, especially if you already have a full-wrap-style asset to adapt.
- Turnaround
- Typically quicker to produce than a full wrap given the smaller print area. We'll confirm exact dates once your target areas are agreed. Supersides book by the month, with a one-month minimum.
Because panels go on and come off quickly, supersides are the practical choice for a launch or an event. Those run outside the standard minimum and are priced case by case: see events and short campaigns.
Real taxis, real miles
Every superside runs on the same GPS-logged partner fleet as every other format we sell.
- miles driven across the partner fleet every week
- 135,000+
- miles driven a year, every one GPS-logged
- 7M+
- zones tracked and reported on every campaign
- 6
Other ways onto the cab
Same GPS-verified fleet, same delivery reporting: different ways to reach London.
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No. 1 Full wrap
Total exterior coverage: the biggest canvas in the fleet.
3-month minimum
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No. 3 Tip seats
Eye-level posters for every passenger, every ride.
1 month when bundled with supersides; 3 on their own
In-cab screens are coming to London next: passenger-facing digital screens, already live in New York. Planning around a specific area? See Westminster, the City of London or Camden.
Tell us the campaign. We'll send a price.
Share your budget, timing and target areas. We'll come back with a clear, fixed price for a superside campaign, and the delivery reporting that backs it up.
- One fixed price, agreed before you commit.
- Format guidance if you're not sure supersides are the right fit.
- No obligation: this starts as a conversation.
Prefer to talk? Call 020 4577 0102, or schedule a call.