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Tip-Seat Advertising in London Black Cabs

A captive audience, every ride. Tip seat advertising at eye level on the fold-down seat-back, seen up close by every passenger who gets in: no scrolling past it, no skipping it.

Three Engage Taxi Advertising posters on the folding seat-backs inside a London black cab

Eye-level, the whole ride

A poster on the fold-down seat-back, a few feet from every passenger for the length of the journey, GPS-verified across London with a report showing exactly where it ran.

Interior space, uninterrupted attention

No traffic, no distance, no glance-and-forget: the passenger is sitting a few feet away for the whole ride.

Minutes, not milliseconds
An average taxi ride gives your message minutes of uninterrupted attention, a different kind of exposure to a passing exterior glance.
Every passenger, every ride
Whoever gets in sees it: no targeting needed to reach a captive, seated audience at close range.
GPS-tracked like everything else
The same fixed-price model and tracking as any exterior format: you still see exactly where each taxi ran.

Priced up front, proved by zone

London splits into six zones. Interior formats are bought the same way as exterior ones, at one fixed price, reported against the same zones, and made good if they fall short. The taxi's route is what matters, not the format sitting inside it.

  1. Zone 1CentralHighest footfall, longest dwell time.
  2. Zone 2Inner coreDense commercial and transit corridors.
  3. Zone 3InnerInner residential and business mix.
  4. Zone 4Inner suburbsSteady daily coverage.
  5. Zone 5Outer suburbsWider reach for volume campaigns.
  6. Zone 6Outer edgeOuter London and the edges of the range.

Tip seats start from £250 a month. Booking through an agency? See the agency option, or read the full pricing model.

Easy to swap, easy to test

A few practical points before you brief your artwork.

Material
A durable printed poster panel fitted to the fold-down tip-seat, built to hold up to daily wear from passengers.
Artwork
A single portrait-orientation panel: one of the quickest formats to design and swap between campaigns.
Pairing
Works well alongside a superside or full wrap for brands wanting exterior reach and interior dwell time in one campaign.

Real taxis, real miles

Every tip-seat runs on the same GPS-logged partner fleet as every other format we sell.

miles driven across the partner fleet every week
135,000+
miles driven a year, every one GPS-logged
7M+
zones tracked and reported on every campaign
6

Other ways onto the cab

Same GPS-verified fleet, same delivery reporting: different ways to reach London.

  1. No. 1 Full wrap Concept: a London black cab in a full purple Helix Pay wrap, outside Windsor Castle Total exterior coverage: the biggest canvas in the fleet. 3-month minimum
  2. No. 2 Supersides A London black cab with a white Tweezerman superside, parked beside a black carriage horse against a stone wall in Windsor High-impact side panels at a lower entry cost than a full wrap. 1-month minimum

In-cab screens are coming to London next: passenger-facing digital screens, already live in New York. Planning around a specific area? See Westminster, the City of London or Camden.

Tell us the campaign. We'll send a price.

Share your budget, timing and target areas. We'll come back with a clear, fixed price for a tip-seat campaign, and the delivery reporting that backs it up.

  • One fixed price, agreed before you commit.
  • Guidance on pairing tip-seats with an exterior format.
  • No obligation: this starts as a conversation.

Prefer to talk? Call 020 4577 0102, or schedule a call.

We'll come back to you with a real quote: no automated pricing, no spam.