Taxi Advertising in the City of London
A weekday audience, reached on weekday terms. The Square Mile behaves differently from the rest of London: it fills and empties on a commuter rhythm. Taxi advertising is one of the few formats that moves with it.
Why the Square Mile rewards a moving format
The City is the clearest example of an audience that a fixed site struggles with and a moving one does not: concentrated, professional, and almost entirely present between Monday and Friday.
- Business decision-makers, at work
- For B2B and financial-services advertisers, the City is the densest concentration of the audience they are trying to reach anywhere in the country. A wrapped cab working Bank, Liverpool Street, Moorgate and Fenchurch Street is in front of that audience during the working day rather than hoping to catch it at home in the evening.
- The AM peak is the point
- In our sample report the City peaks in the AM peak, the only Zone 1 borough that does. That matters for planning: a campaign weighted toward the City is buying the morning commute, when cabs are shuttling between the termini and the office towers and the pavements are at their fullest. It is a different buy from a West End campaign that peaks in the daytime, and it should be briefed differently.
- Streets other media cannot reach
- The City's medieval street pattern leaves large parts of the Square Mile with very little conventional out-of-home inventory: the narrow lanes around Leadenhall, Cornhill and Threadneedle Street simply have nowhere to put a billboard. A taxi carries the advertising into those streets as a matter of course, and the GPS trail records that it did.
What the sample report shows in the City
These are the City of London figures from the illustrative sample delivery report on our homepage. It is illustrative: the shape and structure of a real report, not a real campaign.
- of the sample campaign's total on-street time was spent in City of London
- 11%
- the daypart the borough peaks in across the sample
- AM peak
- the zone the report places City of London in: Central
- Zone 1
Your own campaign reports the same way, from the vehicle's GPS trail rather than a model. See the full sample report, or read how pricing works.
Ways to run in City of London
Supersides and full wraps do the exterior work; tip seats reach the passenger, often the same commuter, inside the cab.
-
No. 1 Full wrap
Total exterior coverage: the biggest canvas in the fleet.
3-month minimum
-
No. 2 Supersides
Full-length side panels at a lower entry cost than a wrap.
1-month minimum
-
No. 3 Tip seats
Eye-level advertising for every passenger, every ride.
1 month when bundled with supersides; 3 on their own
If your audience is in the Square Mile between nine and six, a format that spends the working day there and reports its hours back to you is a more honest buy than one that averages a week and hopes.
Other London boroughs we report on
A campaign is rarely one borough. We cover all 33 London boroughs; these are the other Zone 1 areas with dedicated pages, and the sample report breaks down 16 in total.
- Westminster 14% of the sample campaign's on-street time, peaking daytime. Taxi advertising in Westminster
- Camden 10% of the sample campaign's on-street time, peaking pm peak. Taxi advertising in Camden
- Every borough in the sample The full 16-borough breakdown, with hours and share of time for each. See the sample report
Free coverage forecast
See this for your area.
Tell us where your customers are. We’ll email you how much time a 25-cab campaign would spend on the move there each week, when it’s busiest, and a heat map of your patch.
- From the last 28 days of our fleet’s GPS.
- Up to five postcode areas or boroughs.
- In your inbox within a few minutes.
Tell us the campaign. We'll send a price.
Share your budget, timing and target areas. We'll come back with a clear, fixed price for a campaign weighted toward City of London, and the delivery reporting that backs it up.
- One fixed price, agreed before you commit.
- Advice on weighting a campaign toward the City rather than spreading it thin.
- No obligation: this starts as a conversation.
Prefer to talk? Call 020 4577 0102, or schedule a call.